Aishwarya Cannes Lipstick Decoded: L’Oreal Paris Color Riche Moist Matte Lipstick Lincoln Rose Review and Swatches

LOreal Paris Color Riche Moist Matte Lipstick Lincoln Rose review swatches india

L’Oreal Paris Color Riche Moist Matte Lipstick Lincoln Rose Review

By Contributor: Agnirupa

I don’t mind saying that I mostly don’t get along well with l’oreal lipsticks. The shades aren’t anything stand-out and though I like their creamy texture I would never in my senses shell out 800+ Rs for a so-called drugstore brand! I would much rather pay a few bucks more and get my patent MAC! And no wonder I had only 1 single loreal lipstick in my stash till now. The one in focus in today’s review and swatches is the second lucky L’Oreal Color Riche lipstick I bought from the Moist Matte Range in shade Lincoln Rose which Aishwarya Rai is said to have worn to Cannes 2014 (but make no mistake. I got it on sale for Rs.719) Was it worth it? Read on.

L’Oreal Claims: AN ULTRA-MOISTURISING LIP COLOUR WITH A VELVET MATTE FINISH. A lipstick that delivers intense moisture while providing a velvet matte finish. Colour Riche Moisture Matte’s unique formula contains jojoba oil for unrivaled moisture and comfort along with matte gel technology to create an intense matte look.

LOreal Paris Color Riche Moist Matte Lipstick Lincoln Rose review
LOreal Paris Color Riche Moist Matte Lipstick Lincoln Rose review

My Review:

This particular moist matte range of lipsticks from loreal come in an uber-sexy packaging with a glossy rose-gold click-shut sexy tube in a mirrored finish and a color-indicator tab to distinguish if you have multiple shades. In love! But alllllllll the testers I had seen in every damn shop had allllllll their bullets broken cleanly from the base so that indicates towards both their packaging and texture I guess.

The texture is yumm..just what they claim..a moist velvety yet sophisticated matte finish which is so very soft to apply on lips and goes on evenly even without lip balm underneath. Yes I know my MAC mattes are dry! These are more like satin finishes from MAC

LOreal Paris Color Riche Moist Matte Lipstick Lincoln Rose review swatches blog

The shade Lincoln Rose is sigh omg so very sexy! A very pink based red which can spell no bad omen for any complexion and is the ultimate quick fix for any time of the day without any other makeup! See my sleepy fotds! It just changes you from drab to glam like that! The pigmentation is amazing! Just 1 light feathery stroke and you are done. Full impact color.

LOreal Paris Color Riche Moist Matte Lipstick Lincoln Rose review swatches
LOreal Moist Matte Lipstick Lincoln Rose

The lipstick does not emphasize dry patches/fine lines of lips and instead gives a hawt pout.

It wears very well and even better if blotted! On me in this humid horrible weather it lasts through 6 + hours very well without feathering or bleeding and till the evening if I blot and put it on!

LOreal Paris Color Riche Moist Matte Lipstick Lincoln Rose review swatch

Swatches in natural light

LOreal Paris Color Riche Moist Matte Lipstick Lincoln Rose review lip swatches
LOreal Color Riche Moist Matte Lipstick Lincoln Rose

My lip swatches with it

LOreal Paris Color Riche Moist Matte Lipstick Lincoln Rose review lip swatch
LOreal Moist Matte Lipstick Lincoln Rose

My crazy fotd- I had just woken up when I got a mad urge to put this on and parade all around the house much to the alarm of my mother and maid! Ahh my mood swings! So as you can see I have crazy dark circles, sleepy eyes and nothing else on my face.

LOreal Paris Color Riche Moist Matte Lipstick Lincoln Rose review swatches fotd


How the lipsticks looks on me

LOreal Moist Matte Lipstick Lincoln Rose on aishwarya rai cannes makeup
LOreal Moist Matte Lipstick Lincoln Rose on aishwarya rai cannes

The pros of L’Oreal Paris Color Riche Moist Matte Lipstick Lincoln Rose:

  • Super sexy awesome rose-gold tube with a color-indicating button
  • The texture is lovely velvety soft yet polished matte which both feels and looks hot!
  • The shade is omgg so very hot- a lovely pinky bright red which screams hotness and class on simply everybody!
  • The pigmentation is mind-blowing- requiring one light stroke!
  • It does well in the lasting department as well, well beyond 6+ hours!
  • Does not dry out lips or accentuate dryness

The cons of L’Oreal Paris Color Riche Moist Matte Lipstick Lincoln Rose:

  • Need I say it. Priceeeeeee..899! Are you kidding me!
  • I have had bad reports of it melting and breaking everywhere which is preposterous after you pay almost 1k for it
Aishwarya Rai Cannes Red Lipstick decoded LOreal Paris Color Riche Moist Matte Lipstick Lincoln Rose
LOreal Moist Matte Lipstick Lincoln Rose

Price: Rs.899 (kill me now)

VNA Rating: 4.5/5

Do I recommend? Err..for a drugstore lipstick at a murderous price and easy breakage L’Oreal Moist Matte Lipstick Lincoln Rose is really not worth it but for the lovely velvet classy texture, mind blowing pigmentation,and a bright pink based sexy red which is sure to make heads turn you can pick this up for sure, more so if on discount. I am in love with its every aspect right now and it is my most favorite red after mac viva glam 1!

PS- a certain aunty wearing this on a certain red carpet has nothing to do with my choice ;) #justsaying

Have you tried Loreal Lincoln Rose? Share your views with us.



  1. Such a pretty shade but this price!!!!!! Gosh!!!!!!! :( :/
    Loved the lotds di ^_^ :*
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  2. Hey love d swatches as usual. U r a lippie queen yar.
    N dat flower silver ring is from chamba lamba na
    I have a same one #samecity #hi5

  3. Such a gorg shade…I have ordered the orange shade from this range.. Waiting for it to be delivered..I was also sold for its pigmentation and texture, really good
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  4. OMG! you are looking hot in this red lippie <3 ignore the price :D
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  5. stunning lip swatches!!
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  6. wow! such a beautiful shade…I got Raspberry Syrup & m loving it….lovely swatches dear :)
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  7. Such a funny and lovely review. You looked so great even with your dark circles which I couldn’t see. Nd your lips look hot if I may say so. As for the lipstick its not in my budget and I won’t be sad for that. I’m gonna read again because you wrote so well…..
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  8. What a sexy color…loved your lip swatch…and your PS. note too :P
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  9. Such a super sexy color! I want to try it out soon. Loved your pics! :)
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  10. Love the shade! But I’d only buy them if there was a sale! :)
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  11. What a colour!! uff!!! It looks red and looks pink.. But there is no way I am paying that much for a lipstick that I know I will barely wear.
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  12. nice color.. looks great on you..but i think if at all i have to pay 899 to buy loreal i would be more happy buying Mac ruby woo for 1190..
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  13. Such a beautiful lipcolor!
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  14. its a beautiful color .. on my list next :)
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  15. hm…. No… this isn’t a red carpet look like Aishwarya Rai at all… No where near, no way close…

    You my dear Agni not just look much more beautiful and gorgeous, but I would truly call this the perfect Red carpet look. No oodles of makeup, no artificial smiles… just pure agnirupa and her gorgeous lips… Perfect!
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  16. Certain aunty? oh my god please! Ash is ravishing and everyone around the whole globe loved her red carpet look, you certainly do not look like an age to call her an ”aunty” and even though I do not want to say this, even at her age, she looks so much better than you!

    And Anshita, please post this, this is a real comment that should not be deleted, calling others ugly when you no way look close to them is not acceptable.

    and yes I am a diehard Ash fan.

    • I know right?? I mean I am not exactly a fan of Aishwarya but I would have to be either visually impaired or deeply hateful or a cerebrally challenged person to call her ugly or aunty in any way. Why is it that we can accept a 45 year old JLo as a style icon but not Aishwarya? JLo and several others of her kind are just so much more shallow and vain compared with Ash. Ash makes no excuses about the fact that she put on weight during pregnancy and lost it slowly because she did not want to go for crash diets that would mean compromised nutrition for her baby. She put motherhood over her own vanity and career and that’s precisely what I like about her.

  17. I mean those lip swatches are like fab!!!!
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  19. such a pretty shade…but price is wayyy too much
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  20. Aishwarya Looks Devine in this look. So far my Favourite up to date. lips & tht Cavalli dress made her look gr8. but i cant understand how Aishwarya Spends abt $100,000 just for just one hour appearance.

  21. Actually the shade doesn’t match at all. Aishwarya wore something by Tom Ford and NOT a pink lipstick as claimed by you. The shade you are wearing is pinkish red – she wore a bright warm fiery red.

  22. Hi
    even I own this shade
    its beautiful shade
    you are looking beautiful in pics

    I wanted to which lipliner do u use along with this shade
    please recommend some drugstore lipliner

  23. Hi, reviews can be on negative side but only on product …. mentioning Aishwarya rai as a aunt ‘s not good. Anyways we all going to be aunt one fine day 😉…let’s celebrate…nothing to tease by calling her aunty. Infact she ‘s a successful women. A good women will not tease and make a bad comment about other woman… be good stay nice to all

  24. Not sure why people are getting insulted with the whole aunty thing. Is it a crime to age?!! And the writer never meant to insult her. It’s plain to see that her style of writing is basically cheeky like one would be to close friends and that’s what makes her articles fun to read! From the comments by the angry girls I gather that they think aunties are old and ugly. And that’s sad. Do write more reviews Agni. I love all your articles!